Marketing Manager
Bethesda, MD
Full Time
Mid Level
About Rapid Finance:
It’s not just a job. It’s a mission. If you’re as passionate as we are about empowering the small businesses of America, then you’ll be right at home with us.
Recognized as one of D.C.’s Top Workplaces, Rapid Finance is the nation's leading provider of alternative financing solutions for small and mid-sized businesses. When traditional sources of funding are beyond reach, we open doors for business owners. By providing access to working capital, Rapid Finance helps growing businesses achieve their goals and reach even higher.
Our company is expanding. We are aggressively investing in our people and technology to create a best-in-class experience for our clients. Let us invest in YOU.
About the role:
We are seeking a highly motivated and experienced Marketing Manager to manage and optimize the lifecycle marketing strategy for our clients and partners. This role is critical in driving growth, retention and engagement by creating and executing targeted campaigns across the entire customer journey. You will be a key player in understanding our audience, developing compelling messaging, and leveraging marketing automation platforms to deliver exceptional client experiences and drive key marketing KPIs. This hands-on role requires strategic support along with data-driven approach and a passion for building strong relationships.
Primary responsibilities include:
Developing and executing comprehensive lifecycle marketing strategies encompassing all stages of the customer journey, from acquisition and onboarding to engagement, retention, advocacy, and reactivation. This includes:
- Campaign development & execution: Collaborate with client and partner teams to understand their needs to develop and implement tailored digital and physical lifecycle marketing strategies to support their objectives.
- Content strategy and planning: Collaborate with internal stakeholders to develop a compelling, relevant, and on-brand content strategy that resonates with each stage of the customer lifecycle.
- Testing & continual optimization: Continuously test and optimize campaigns based on performance data to improve key metrics such as open rates, click-through rates, conversion rates, and customer lifetime value.
- Performance reporting & analysis: Tracking and analyzing campaign performance, identifying trends, and providing actionable insights to improve future campaigns.
- Workflow development: Build and maintain workflows for various lifecycle stages, including welcome series, onboarding flows, nurture campaigns, re-engagement campaigns, and more.
- Creative development of communications: Develop on-brand communication, copy, email, and landing pages.
- List management: Maintain clean and segmented email lists to ensure deliverability and campaign effectiveness.
- Performance reporting: Provide regular reports on the performance of lifecycle marketing initiatives for clients and partners.
- Reporting & visualization: Partner with internal stakeholders to create clear and concise reports and visualizations to communicate marketing performance.
- You have a bachelor's degree and 5+ years of experience in lifecycle marketing, preferably in a B2B or SaaS environment.
- Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud and HubSpot.
- Strong understanding of marketing metrics and data analysis.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work both independently and as part of a team.
- Strong project management skills and attention to detail.
- Experience working with client or partner relationships is a plus.
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